Product discovery, workflow design, and the work that gets an idea into people’s hands. Here’s what I contributed, what shipped, and the problems each project helped solve.
Apploye
Early product to growth
Apploye was the foundation of my product career. I worked across research, competitor analysis, customer feedback, feature planning, UI/UX direction, prototyping, and team coordination.
Helped shape field service workflows from broad product ideas into clearer MVP direction through customer research, competitor review, scope definition, and prototype work.
My contribution
Product direction, UX flows, MVP scoping, competitor research
What shipped
Core job workflow, launch scope, onboarding direction, field service product flows
What it helped solve
Helped the team move from a broad field-service idea to a focused product direction developers could build from.
Created the brand direction, logo concept, product UI/UX, and prototype for AI search visibility software so the team could move quickly from idea to build.
My contribution
Brand direction, AI product UX, prototype, product positioning
What shipped
Logo concept, product UI direction, prototype, early product story
What it helped solve
Made the AI visibility concept easier to understand, demo, and turn into a buildable product direction.
Helped lead product direction across the mobile app, web app, and advanced customer data workflows for a Hajj management product used by workers and operations teams.
My contribution
Product direction, mobile and web workflow planning, operational data flows
What shipped
Mobile app flows, web app direction, GPS visibility, real-time tracking, customer data workflows
What it helped solve
Made complex workforce coordination easier for teams managing high-pressure Hajj-season operations.
Contributed to product direction and UX for field task management while also supporting CRM and automation systems for lead capture, onboarding, and lifecycle follow-up.