Apploye
Product discovery & UX direction
OutcomeHelped the team turn user problems and business goals into clearer workflows and faster product execution.
Product work.
Clearer decisions.
Product manager for B2B SaaS.
I help teams turn complex product questions into useful, buildable workflows, with research, product direction, and clear UX.
Explore my work Visit product
Fieldservicely
MVP scope & field-service workflows
OutcomeHelped the team move from a broad field-service idea to a focused product direction developers could build from.
RankFlo
AI product positioning & UX
OutcomeMade the AI visibility concept easier to understand, demo, and turn into a buildable product direction.
Work & thinking
Selected projects and practical notes on building better SaaS products.
Fieldservicely
Field service product direction and MVP workflow design
Explore the product RankFlo
Positioning and UX for AI visibility software
Explore the productMore work. Different contexts.
From field operations to ecommerce to Hajj-season workforce logistics.
Albait Guests | ضيوف البيت
Visit productHelped lead product direction across the mobile app, web app, and advanced customer data workflows for a Hajj management product used by workers and operations teams.
- My contribution
- Product direction, mobile and web workflow planning, operational data flows
- What shipped
- Mobile app flows, web app direction, GPS visibility, real-time tracking, customer data workflows
- Outcome
- Made complex workforce coordination easier for teams managing high-pressure Hajj-season operations.
Fieldtask
Visit productContributed to product direction and UX for field task management while also supporting CRM and automation systems for lead capture, onboarding, and lifecycle follow-up.
- My contribution
- Product direction, UX workflow support, CRM automation, lifecycle planning
- What shipped
- Field task workflows, CRM pipeline, lead capture flows, onboarding automation
- Outcome
- Connected product workflow thinking with the operational systems needed to bring users into the product.
Optinify
Visit productHelped shape the product experience and positioning for a Shopify conversion app so the product story and in-app value felt clearer for merchants.
- My contribution
- Product positioning, UX direction, merchant value clarity
- What shipped
- Product story, merchant-facing value flow, in-app experience direction
- Outcome
- Made the app value easier for merchants to understand before they commit time to setup.
About Us
Visit the pageBuilding the About Us and team-page experience to make the brand feel more credible, human, and trust-building before conversion.
- My contribution
- Brand trust, page structure, content direction
- What shipped
- About page direction, team page story, trust-building content structure
- Outcome
- Helped the brand feel more credible and human before conversion moments.