Product leadership that drives activation, retention, and growth

I'm Ahsun Mahfuz a Product Manager who thrives on the "zero-to-one" journey. I joined Apploye at its earliest stages to build the product foundation from scratch, eventually scaling it to a global B2B SaaS platform. With 5+ years of experience, I specialize in turning complex problems into high-activation products through UI/UX improvements and AI-enabled automation.

Snapshots

Apploye (0→1→Scale): Built the product foundation from scratch—core workflows, requirement analysis, and research supporting global adoption.
Execution Leadership: Owned sprint planning and cross-functional delivery (engineering, design, customer success).
Activation & Onboarding: Improved onboarding and key journeys to increase adoption and reduce support load.
Desktop App UX: Led desktop experience upgrades—turning complex needs into clear specs and usable flows.
Albait Guests | ضيوف البيت (Hajj Season Support): Helped manage a large, distributed workforce using Apploye's real-time tracking, GPS visibility, and work-hours management.

Fieldservicely (Concept → Launch): Spearheaded a new product line from idea to market—discovery, UX research, MVP scope, and launch execution.
Fieldtask (Field Operations): Contributing to product direction and UX for field task management workflows—plus GoHighLevel CRM + automation setup (pipelines, lead capture, onboarding, and integrations) to support acquisition and lifecycle execution.

Optinify (Shopify app): Shaping product experience and positioning for a Shopify conversion app.
Optinify Team & About Us: Building the About Us / team-page experience to strengthen trust and brand storytelling.
RankFlo (consulting): Advising on product UX and positioning for an AI search visibility platform focused on brand mentions and citations across AI answers.

Writing & notes

I share the playbooks and experiments behind the work. Recent posts:

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